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. Resources/Whitepapers/6717e9e6-6fd4-40a6-abe4-b5a03b90423e_Integrated Marketing Campaigns White Paper.pdf
whitepaper
HOW TO PLAN, DEVELOP, EXECUTE AND TRACK AN
INTEGRATED MARKETING CAMPAIGN
Audiences no longer consume media in silos. As a result, taking a holistic and integrated approach to the creation, optimization, distribution, and measurement of all your digital marketing efforts should be your marketing norm. Building successful, integrated, and scalable marketing campaigns require that people, resources, and sometimes entire companies be mobilized to achieve key business
goals.
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