home.aspx
 
. Resources/Whitepapers/7e9ad9e5-1c72-4fd5-8d28-8e0052886aef_white-paper-bridging-the-customer-journey.pdf
whitepaper
BRIDGING THE CUSTOMER JOURNEY ACROSS THE PHYSICAL AND DIGITAL WORLDS
People today shop online, but most still prefer to complete their purchases at a physical location. In fact, nearly 3 out of 5 consumers in the US made their last purchase in a physical store. Getting better insight into this complex digital-to-physical purchase path helps marketers design better experiences for customers, allocate budget more effectively, and optimize digital marketing programs. DOWNLOAD