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Bridging the Customer Journey across the Physical and Digital Worlds

April 24, 2018

People today shop online, but most still prefer to complete their purchases at a physical location. In fact, nearly 3 out of 5 consumers in the US made their last purchase in a physical store. Getting better insight into this complex digital-to-physical purchase path helps marketers design better experiences for customers, allocate budget more effectively, and optimize digital marketing programs.

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Annalect

Data driven marketing solutions are often complex, but working with a partner to deploy them should be simple.We’re not a technology or data company claiming to understand marketing. We’re marketers first. By way of Omnicom, we come from creative, media, public relations, direct response and other core marketing disciplines to offer solutions that solve your marketing problems. How do we know they work? Because we’ve been there before, just like you.

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Bridging the Customer Journey across the Physical and Digital Worlds