Gaining Long-Term Care Placements with Digital Ads

whitePaper | March 8, 2023

Advertisers are constantly searching for new ways to adapt to the conditions of the fast-changing and highly regulated media landscape. With the Snowflake Media Data Cloud, organizations now have the depth of insight, analytical power, and collaborative tools needed to turn the challenge of a rapidly changing ecosystem into true business opportunities. In this white paper, you’ll learn exactly how businesses are leveraging the Media Data Cloud to optimize their advertising for optimal effectiveness, collaborating on data while improving their data security & compliance, identifying new channels for data monetization, and more.

whitePaper | November 1, 2022

Advertising investment is forecast to grow by 8.7% globally in 2022, according to the latest dentsu Global Ad Spend Forecast report. The twice-yearly report which combines data from close to 60 markets globally, now anticipates US$738.5 billion will be spent worldwide in this July ‘reforecast’. This reforecast of media investment is released in the context of escalating media price inflation, geopolitical tension, upcoming key elections, and one of the most anticipated global sports events of the year, the FIFA World Cup coinciding with the peak ‘holidays season’ for the first time.

whitePaper | December 30, 2019

Social media has become a standard way of life, as evidenced in the 22% increase in usage within the past year. This is more than a simple media consumption habit. A typical Facebook, LinkedIn, Twitter or Instagram user is actively engaged with their social network multiple times daily, which is promising for brands who are active on social media platforms.

whitePaper | February 4, 2020

W&V is the decisive information platform in the communications industry and speaks to anyone interested in marketing, agencies and media. With our expansive product portfolio, we offer you the best opportunity to reach your target group across various media.

whitePaper | September 20, 2022

U.S. digital advertising experienced tremendous growth in 2021. During the past year, the industry was able to capitalize on the resurgence of marketing budgets throughout the year (following a decline in Q2 of 2020) and the influx of isolated consumers who relied on digital media as their primary connection during the pandemic. Overall, digital ad revenue increased 35.4% year-over-year—the highest growth since 2006.

whitePaper | May 30, 2022

Today’s pharma marketers are adapting their advertising strategies and investments in a world of digital choice. By embracing new online video and digital audio channels, advertisers are taking advantage of more precise targeting tactics, more efficiently reaching key patients and HCPs, and improving the overall ROI of their marketing investments.