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Targeted Digital Advertising Infographic
Whether related to a product they’ve been shopping for or a topic that they’ve researched, their past cyber activities follow them to their future ones. As this practice has become commonplace, we wondered what consumers thought about it, and how it affects their perception of the brands participating. We found that ads on the periphery can be helpful, but consumers are quick to get annoyed if the ads are omnipresent or intrusive to their browsing experience. Although this tactic has proven to be effective, marketers must use it wisely, as it can negatively impact consumer perceptions of their brands.
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