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Harness Digital Insights to Grow Your Entire Enterprise
By 2020, customers will manage an estimated 85 percent of brand interactions without speaking to a human. The prevalence and richness of digital touchpoints means that companies are accumulating an unheard-of volume of measurable information about their customers, including behavioral analytics, ratings, and reviews. It also means that companies everywhere including those that built their success through high-quality, in person interactions are talking about digital transformation. Even if you're not competing directly with a digital disruptor, chances are your customers have been served by one, and those experiences are shaping their expectations. Digital transformation is not just about the technology; it’s about new ways to learn from customers and provide outstanding experiences, and you need a digital customer experience (CX) strategy to get there.
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