Mobile Advertising Milestones

Infographic | May 16, 2021

LinkedIn has shared a new overview of its various ad targeting options, along with some tips to help maximize your campaign performance, and reach the right consumers at just the right time via LinkedIn ads. With more businesses re-opening, and looking to return to growth in the wake of the pandemic, that could open up new opportunity, but in order to seize on such, you'll need to ensure the right people are aware of your products and services.

Infographic | April 12, 2021

Though a cookie-less future looms, 78% have no third-party plan. With the recent announcement from Google that it will not use alternate identifiers to track data in its products, even after third-party cookies are phased out, brands and publishers are feeling the heat.

Infographic | December 18, 2019

Words can be powerful, but pictures pack a punch. They convey a world of meaning with a quick glance and make complex content understandable and scannable. In fact, research has shown that 90% of the information transmitted to the brain is visual. Infographics provide these visual vehicles in the form of graphic design to both simplify and clarify more complicated content.

Infographic | December 16, 2019

Advertising In the display ad industry’s programmatic media buying frenzy, creative messaging has become somewhat of an afterthought, yet the right creative/audience data combination can considerably boost an ad’s performance. There’s a science behind creative messaging.

Infographic | December 4, 2019

This means more infographics, more social media images, more video content, and more visually appealing advertisements. What constitutes as visually appealing advertisement?In short: A lot of things. It needs to be simple, on-brand, targeted, actionable, understandable ... the list goes on.

Infographic | January 1, 2020

From static display ads to engaging interactive formats with dynamic messaging and video, digital advertising has evolved at a rapid pace over the past 25 years. Here’s a look back at the key milestones that shaped the industry.