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whitepaper
UK ADVERTISING IN A DIGITAL AGE
The UK’s advertising industry is a success story. Advertising fuels the economy by helping businesses to grow and compete against one another. It is also a significant sector of the economy on its own. The UK, especially London, is a global center for advertising, exporting services to clients around that world. In turn, it attracts talented workers from overseas giving the industry its strong international quality. Advertising is a creative endeavor that contributes to the UK’s culture and society. It plays an important role in the creative industries nurturing talent for example by providing work for filmmakers, musicians, and artists. Advertising, having historically supported traditional media, now also funds a vast quantity of content and services available online. Advertising is regulated by an industry-funded body with the aspiration that it should be “legal, decent, honest and truthful”. DOWNLOAD