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Commerce & Digital Marketing Outlook 2018
People are going to shop more using voice through devices like Google Home or Amazon’s Echo. The market for smart speakers will become saturated, with Google and Amazon competing with devices from companies such as Harman Kardon and Cortana from Microsoft. Apple’s HomePod, Google’s Home Max, and Facebook’s Aloha will add to the mix. Brand managers believe that voice-activated devices and personal assistants will be the technology they work with the most in the next two years, according to the findings from the Trade Marketing in Transition Report from Criteo and Kantar/Millward Brown.
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