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Never before has the importance of the right handling of data been as obvious as in the last months. Donald Trump, alleged outsider and reality star became president of the most powerful country in the world and allegedly by the power of the data. A small, unknown company named Cambridge Analytica is said to have performed the miracle. But how does it work? How do you figure out who is the right recipient for my information? When I address him best and with what content I move him to believe me. Data-driven marketing is the magic word. This is a highly complex challenge that has incredible potential.
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