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5 Digital Marketing Trends 2018
The digital transformation is currently considered the biggest challenge for companies in all industries. According to a current study by Price Waterhouse Coopers, 4 of 5 top managers view the move to digital as decisive for future business models. Gartner predicts that by 2020, approximately 75% of all companies will have digitalized, but only 30% will be successful. Marketing, in particular, is facing a radical paradigm shift. The classic campaign from a company perspective is giving way to a more customer-centered service experience. 90% of marketing experts see the individual user experience as essential according to an e-consultancy study on behalf of IBM. Digital direct marketing is taking the lead in this transformation.
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