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whitepaper
DIGITAL MARKETING FOR TODAY’S HEARING HEALTHCARE PRACTICE
As beneficial as the World Wide Web has become to consumers and businesses alike, it has also congested, disrupted, and complicated marketplaces like never before. The hearing healthcare industry is no exception. With just a few clicks, patients can connect with doctors, service providers, and retailers from around the world in seconds. Yes, seconds. Your patients are all over the Internet. According to a 2016 Penn State University study, adults age 65 and over the group most likely to require hearing assistance represent the largest growing demographic of new Facebook users. They also read and post Yelp reviews, search for products and services with Google, YouTube, and Instagram, and research medical practitioners and hearing aids with the same intensity they’d devote to finding the right automobile or buying a home. DOWNLOAD