8 Social Media Marketing Myths BUSTED

March 16, 2018

Social media marketing may have been the dark horse of the marketing world before, but it has since become one of the top strategies that businesses adapt to reach and engage their target market, promote their products and services, and ultimately, drive leads and sales. With 98% of digital consumers being social media users nowadays, it’s almost unthinkable nowadays to have a business and not have a social media account to go along with it.

Spotlight

TC Media

ENGLISH FOLLOWS TC Media is a leader in media and interactive marketing solutions in Canada employing more than 3,000 people. The sector reaches the majority of Canadian consumers through its print and digital publishing products, in English and French, which include newspapers, educational books, trade publications for professionals, promotional content for retailers, Mass and personalized marketing, mobile and interactive applications, and door-to-door and digital distribution distribution services. TC Media is a division of Transcontinental Inc. (TSX: TCL.A TCL.B), with more than 8,000 employees in Canada and the United States, and revenues of C $ 2.0 billion in 2015. www.tc.tc **** TC Media is a leading provider of media and interactive marketing solutions in Canada, employing over 3,000 people. The sector reaches most Canadian consumers through a wide range of print and digital publishing products in English and French: newspapers, educational books, trade publications, retail pro

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How In-App Advertising is Collecting Your Data

Infographic | December 10, 2019

More than 9 in 10 Americans feel they’ve lost control of their personal data to corporations who mine their data from social media, connected devices, and more. But how does this collected data potentially compromise your business? When you have a business phone, these apps are still collecting data about you – where you are making your sales calls, where you are having meetings, and more. Could this data potentially be used to harm your business? What can you do about it?

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Unprepared Brands Caught With Hands in Soon-to-Be-Empty Cookie Jar

Infographic | April 12, 2021

Though a cookie-less future looms, 78% have no third-party plan. With the recent announcement from Google that it will not use alternate identifiers to track data in its products, even after third-party cookies are phased out, brands and publishers are feeling the heat.

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Advertising Infographics: How to become a super copywriter

Infographic | March 4, 2020

An infographic positions a company as an expert or authority on the topic of the infographic, thus helping the business to become a trusted resource. Infographics are also used for content marketing and viral marketing, since most companies strive to create unique content, especially when created by and for their specific vertical market. Infographic marketing is one of the most effective link bait and link-building strategies that can be leveraged to earn links from a variety of domains.

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The evolution of digital advertising infographic

Infographic | January 1, 2020

From static display ads to engaging interactive formats with dynamic messaging and video, digital advertising has evolved at a rapid pace over the past 25 years. Here’s a look back at the key milestones that shaped the industry.

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25 Fascinating Years of Digital Advertising

Infographic | December 30, 2019

Digital advertising has come to redefine the marketing landscape, an evolution which has been taking shape since the early 1990s.A key factor that's led advertising to turn digital is ceaseless technological innovation, a phenomenon that's unlikely to slow down. From banner ads to artificial intelligence, digital advertising has traversed an eventful journey in the never-ending pursuit of delivering the right message to the right person at the right time.

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The History of Google Ads 20 Years in the Making

Infographic | June 10, 2022

Google Ads’ history dates back to the year 2000 and has evolved into one of the most (if not the most) indispensable platforms for digital advertisers. From its start as an auction system to introducing Site Targeting, adding Quality Score, Customer Audiences, interest-based display ads, sitelink extensions, remarketing and everything in between, AdWords becomes more robust each passing month.

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Spotlight

TC Media

ENGLISH FOLLOWS TC Media is a leader in media and interactive marketing solutions in Canada employing more than 3,000 people. The sector reaches the majority of Canadian consumers through its print and digital publishing products, in English and French, which include newspapers, educational books, trade publications for professionals, promotional content for retailers, Mass and personalized marketing, mobile and interactive applications, and door-to-door and digital distribution distribution services. TC Media is a division of Transcontinental Inc. (TSX: TCL.A TCL.B), with more than 8,000 employees in Canada and the United States, and revenues of C $ 2.0 billion in 2015. www.tc.tc **** TC Media is a leading provider of media and interactive marketing solutions in Canada, employing over 3,000 people. The sector reaches most Canadian consumers through a wide range of print and digital publishing products in English and French: newspapers, educational books, trade publications, retail pro

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