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THE EVOLVING MARKETER 2018
As businesses, technology and consumer behavior evolve at pace, the role of the CMO adjusts in order to help their organization stay ahead of the game, and meet changing customer demands and expectations. Today’s CMOs must deliver a wide range of marketing functions from branding to promotions, content creation to distribution, and data analytics to overall marketing strategy. In addition, the CMO requires a full understanding of the technology stack, and the ability to make sense of data, to service the business efficiently, and provide insights that can deliver engaging, and relevant brand experiences to the consumer.
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