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CONTENT MARKETING STRATEGY CHECKLIST
THAT’S GOOD BECAUSE YOU’VE FINALLY GOT A WAY AROUND THOSE ANNOYING BARRIERS THAT BUYERS TEND TO ERECT WHEN THEY SENSE OLD-SCHOOL MARKETING. But it’s bad because it means you’re competing against a tidal wave of shiny new content from competitors, analysts, thought leaders, bloggers and wannabes. Bottom line: good content isn’t enough any more. You need insanely great content that’s on-strategy and incites action. And you need to deliver it in a consistent, ongoing program. To do that, you need to step back a little and think about what you’re trying to accomplish and who you’re trying to motivate. This the era of Content Strategy and it will separate the pros from the amateurs. DOWNLOAD