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Content Marketing Strategy Checklist
THAT’S GOOD BECAUSE YOU’VE FINALLY GOT A WAY AROUND THOSE ANNOYING BARRIERS THAT BUYERS TEND TO ERECT WHEN THEY SENSE OLD-SCHOOL MARKETING. But it’s bad because it means you’re competing against a tidal wave of shiny new content from competitors, analysts, thought leaders, bloggers and wannabes. Bottom line: good content isn’t enough any more. You need insanely great content that’s on-strategy and incites action. And you need to deliver it in a consistent, ongoing program. To do that, you need to step back a little and think about what you’re trying to accomplish and who you’re trying to motivate. This the era of Content Strategy and it will separate the pros from the amateurs.
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