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MEASURE ACCOUNT-BASED ADVERTISING WITH THE ADVERTISING ENGAGEMENT JOURNEY
With account-based advertising, you are able to serve ads to only the people at accounts that are the good fit for your solution. Your advertising budget will go further, and you’ll see better results from your ads both at the campaign level and the account level. For your ABM strategy, it is critical to understand impressions, clicks, and media spend for each target account to help you to truly understand the performance of your advertising. DOWNLOAD