. Resources/Whitepapers/ba378bcf-473b-44f2-b9c6-e944e182cdcc_2018_UK_Research.pdf
It’s a pleasure to be reporting on the practices of UK content marketers for the sixth year. Content marketing has changed quite a bit since 2013, so our annual survey has evolved as well. In 2018, UK marketers will need to ensure that they’ve set appropriate goals for content marketing (based on their organization’s unique objectives) and that they’ve aligned those goals with the right metrics. As you will see on page 30, 40% of those surveyed said they’re doing a fair or poor job in this area. DOWNLOAD