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DATA-DRIVEN KEYS TO BETTER B2B
You already know that your customer’s purchase journey differs significantly from that of B2C buyers. The length of B2B sales cycles is longer, the number of decision makers is higher and the B2B purchase path is fragmented, no longer starting with a sales rep. These differences should not only impact your marketing message, but also other B2B advertising strategies essential to executing effective data-driven campaigns.
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