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How to Preserve Brand Health in Social Media
Many companies tap into social media to foster engagement with their audience and to stay abreast of customer needs, market trends and breaking news requiring attention. However, even the savviest of organizations may overlook the need to monitor for brand protection-related issues, such as brand impersonation, account spoofing or even counterfeit goods. With a growing focus on social media channels and growing pressure to deliver measurable results, it’s critical that marketing executives address these risks. Otherwise, they’re at risk of sacrificing hard-earned brand trust and the ability to engage consumers one-on-one. This paper explores these issues and offers best practices for protecting your brand in social media channels.
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