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. https://www.forbes.com/sites/forbeslacouncil/2018/09/18/how-to-find-a-successful-advertising-partnership-for-your-brand/#40782b1a50ba
blog article
HOW TO FIND A SUCCESSFUL ADVERTISING PARTNERSHIP FOR YOUR BRAND
Advertising agencies were created to focus on building brand awareness and sales so the companies they represented could concentrate on what they do best. But today’s complex, multifaceted marketing efforts require competency in digital, broadcast, social media, marketplace management (such as Amazon), print, outdoor and a host of other specialties. The notion that one single agency can do all of the above and do it exceptionally well would be ambitious if it were not foolhardy. The reality of today’s effective integrated marketing effort is that it relies on a combination of internal expertise that collaborates with outside resources, which typically includes one agency or more. How does a brand avoid being disappointed by their agency partners? What should one look for when conducting an agency review to ensure the collaboration will be successful? One might start by looking at some of the reasons why the agency model fails. Here is a quick checklist. BEN ZIMMERMAN READ MORE