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. https://www.forbes.com/sites/johnhall/2018/09/16/5-ways-leaders-can-create-a-productive-presence-on-social-media/#5bf927022376
blog article
5 WAYS LEADERS CAN CREATE A PRODUCTIVE PRESENCE ON SOCIAL MEDIA
Far too many business leaders have the mistaken idea that social media isn’t worth their time. In fact, roughly 60 percent of Fortune 500 CEOs have no personal accounts on any of six major social networks. And no presence means no engagement, which is a huge missed opportunity for leaders and their businesses. Social media isn’t just a time suck. With the right strategy, it’s a valuable tool that can build brands and cultivate credibility. And if you’re using content marketing in any way, social media is a must. Leaders who are active on social media can broaden the reach of their company’s message and play a critical role in content distribution. A social media presence is also a two-way street, and it can help you keep a finger on the pulse of your industry while connecting with brand advocates and critics alike and humanizing your brand. A productive social media account isn’t an accident it takes a little bit of intuition and a lot of intention to use social media to its full potential. Take advantage of free social media tools and start with these five steps, and you’ll be well on your way. JOHN HALL READ MORE