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Display vs. Search vs. Social Ads in PPC Advertising
However, if you're new to PPC, it's important to know that there are several disciplines that fall underneath the PPC umbrella. Understanding the differences and figuring out which industrial PPC strategy will work best for your company isn’t always easy or straightforward. We’ll explore the advantages and disadvantages to each below. Before we delve into the different types of PPC, let's clarify what PPC advertising is. The PPC advertising model places a company’s advertisements in search results or on another website to generate more traffic back to the advertiser’s site. The ads are usually tied to certain keywords in a search engine, or placed on websites with similar content to the products or services being offered in the ad. Rather than pay a standard fee for the ad, the company pays per click that is, they pay each time someone clicks on the ad and goes to their website. PPC can be an effective manufacturing marketing tool because it can quickly and easily find potential new customers who are interested in the products or services that your company already offers. Because industrial PPC ads take potential buyers straight to your website, they also provide a direct connection with new customers without the hassle of trying to find them on your own.
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