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Three Secrets of Industrial Marketing That Everybody Overlooks
The world is full of advice, and there's certainly a lot of it out there. However, when it comes to industrial marketing, there are a few facts that people aren't sharing. Fortunately, we're here to fill you in. Here are three industrial marketing secrets that can help set your manufacturing company up for greater success. Most manufacturers are already engaged in some form of digital marketing. In the early days of the internet, few manufacturing companies dedicated resources to online marketing. This created a distinct competitive advantage for early adopters of digital marketing efforts. Today, however, the digital marketplace is comfortably populated. Most manufacturers have invested resources in at least some form of digital engagement, even if those efforts are limited to a website or directory listing. Industrial marketers who want to stay ahead of the game must be on the lookout for new opportunities to reach new audiences. The next online marketing adventure is in new channels, new strategies, and new media.
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