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The best outdoor ads of 2018 so far
According to Outsmart, out of home advertising grew 5.3% from Q1 2017 to reach £267 million in Q1 2018. Boosted by investment, it’s also been reported that the distribution of digital screens is on the rise, leading to a number of big brands creating innovative and exciting campaigns to reach audiences. Here’s some of the best out of home campaigns we’ve seen in 2018 so far, and the reasons why they work. McDonald’s and the Met Office icons. 2018 has been an unpredictable year for weather, with the UK going from snow to scorching heat in the space of just a few months. We couldn’t shut up about it, naturally, which is why brands couldn’t help but join in. McDonald’s was one of the cleverest examples, teaming up with the Met Office in April to bring weather to life on screens throughout the country.
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