. https://www.twice.com/blog/seven-keys-to-online-advertising
blog article
Online advertising can be a secret weapon or a troublesome burden in a retailer’s marketing arsenal. Get it right and you achieve immediate mass reach to targeted consumers; convey a compelling reason to buy from your store; tap into useful analytics; and increase calls and traffic to your store (not to mention, boost your sales). But get it wrong and you get lost in a complicated web that does nothing but zaps valuable time away from running your business. The sheer variety of platforms and types of online ads available is the first decision-making hurdle for retailers placing their own online ads. Where do you begin on the Google Ads (previously Google AdWords) advertising platform? What type of Facebook advertising is best for your business, if any? JENNIE GILBERT READ MORE