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Key trends for mastering digital marketing
With each passing day, tech is driving the digital marketing industry into new territory. For brands, this means staying ahead of consumer expectations and delivering on what is going to be wanted, before it is demanded. So what do marketers need to master the digital space in the near future? Focus on these four areas to stay up to date. Voice search, As more and more people, rely on both mobile devices and digital assistants like Siri and Alexa, voice search is becoming increasingly important for marketers to understand. It is much more convenient to just tell your devices what you want to search for than it is to type. It is estimated that by 2020, more than 50% of searches will take place using voice. So what does that mean for marketers? Essentially, you’ll have to think about search engine optimization (SEO) differently. Keywords will become less important as algorithms change and people simply speak what’s on their mind. Marketers will want to instead focus on longer keywords, general topics, and local SEO. With high competition for keywords, you may need to also narrow your focus a bit.
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