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How to Win Online Marketing with Memes
Newsjacking was the probably first big social media marketing trend which enabled you to potentially boost your brand awareness and reach by tapping into trends, but also required very careful planning, with many brands slipping up by either not understanding the trend before jumping in or tacking unrelated, poor taste, or simply uninteresting messages onto a trend in the hopes of getting attention. It's a delicate balance - you can either jump into a rising discussion and become a marketing hero, or fail miserably, maybe even harming your brand reputation.
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