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. https://www.searchenginejournal.com/facebook-ads-lookalike-audiences-strategies/270753/?ver=270753X2
blog article
5 SIMPLE FACEBOOK AD TIPS FOR LOOKALIKE AUDIENCES
Facebook Lookalike Audiences are a fantastic way to leverage the most popular social media network in the world. Lookalike Audiences are a staple in most Facebook Ads accounts. With a large amount of information Facebook has on its users, it’s hard to beat the algorithm when it comes to targeting new customers. All of that said, Lookalike Audiences can wear out over time. When Facebook advertises to users through a Lookalike Audience, it prioritizes those users who behave most like the users in our lists and most likely to convert (i.e., the lowest hanging fruit). Over time, the Lookalike Audience will expand to folks who are less like those in our audiences and are less likely to convert. MICHELLE MORGAN READ MORE