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The great ad-space race: the history of space advertising
There are very few places left in the world that advertising hasn’t poked its unwelcome way into and no one knows that better than advertisers. While most have switched from trying to find new spaces in the real world to hawking stuff in the virtual one (try clothes in VR! Buy a holographic Coke!), some are gazing at the night sky, and thinking “wouldn’t that look better with a massive logo in the middle?”. The benefits of advertising in space are manifold: the ad would be visible to enormous swathes of people for considerable amounts of time, it would be noticeable to anyone who looked upwards for any reason, and despite the costs of venturing into space, the size and noticeability of the ad could make it cheaper, eyeball-for-eyeball, than some more traditional formats. As US Congressman Jim Jeffords put it in 1993: “If advertisers are willing to pay $1.7 million for a minute of ad time during the Super Bowl, it's frightening to imagine how much they might pay to have their ad seen by half of the world for 15 days.“
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