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Digital Marketing: How to Discover and Reach Your Online Target Audience?
For many years, businesses around the world have been leveraging the power of digital marketing to expose their brand and promote their products and services on a scale that was not previously possible. This is one of the reasons why more and more businesses these days use Search Engine Optimization (SEO), Search Engine Marketing (SEM), content marketing, social media marketing, email marketing, and other digital marketing strategies: to reach and engage as many target audience as possible. According to statistics, reaching the desired target is so important that most companies allocate a significant portion of their marketing research budget for this function alone. In the recent Forbes Insights report, 43% of companies spend more than half of their budgets reaching specific targets, and 84% of companies expect their investment to increase over the years to come.
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