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Why Seasonality Matters in Digital Marketing
Digital marketing is affected by seasonal trends; there are many advantages and a few disadvantages to following seasonal advertising trends. It’s important to understand why seasonality matters and how to manage your digital marketing accordingly in order to make seasonal marketing work for you. Seasonal marketing can be a lot of fun. It provides an opportunity to get creative with your digital advertising and messaging. Don’t be afraid to depart from the norm and do something different to stand out! Whether you’re advertising based on the seasons themselves, or specific (well-known or more esoteric) holidays, following seasonal trends can produce great results. Yet is it really the most effective way to market your agency, brand, or product? We explore further below.
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