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17 of the Best Sources of Content Marketing Ideas
As James Altucher recommends, writing down 10 ideas every day will keep your brain sharp and agile and then when the pressure is on for you to deliver the campaign, your brain is on your side. I’ve spent a lot of time studying and writing about creativity and idea generation, brainstorming, ideation or whatever the current buzzword might be, and the hard truth is this: There are no shortcuts to having brilliant ideas. The kind of ideas that make you have a sharp intake of breath and realize that all the hours of banging your head on the desk in desperation with a looming deadline were worth it and your job (and reputation) is saved after all. What I have learned from many, many years in creative industries and simply doing the hard graft is that to get good ideas out, you have to put good ingredients in. Just like if you’re planning a day of hill climbs on your road bike, you won’t survive 2,000 feet on just a slice of white toast.
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