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. https://www.marketingtechnews.net/news/2018/sep/06/youre-wasting-money-if-youre-not-investing-digital-marketing-tech/
blog article
YOU’RE WASTING MONEY IF YOU’RE NOT INVESTING IN DIGITAL MARKETING TECH
Before you think I’ve just decided to broadcast my credit card pin, this number comes from Scott Brinker’s MarTech 5,000 graphic. For those unfamiliar with it, the image visualizes the current marketing technology landscape, illustrating the different technology platforms in every discipline. This year, rather than 5,000 platforms, there are actually 6,829. Despite - or perhaps due to - the continuing explosion in marketing technology, decision-makers are reluctant to sign-off on the up-front investment costs associated with these new tools, even though they’ll improve their marketing activity in the long run. Let me be blunt about this paralysis: Failure to invest in the best marketing technology available is costing your business money, rather than saving it money. If you’re not researching and investing in March, your competitors will be. And they will be reaping the benefits from it. READ MORE