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. https://www.searchenginejournal.com/6-strategic-areas-to-consider-before-launching-an-sem-campaign/270941/?ver=270941X2
blog article
6 CONSIDERATIONS BEFORE LAUNCHING A PPC CAMPAIGN
Let’s imagine a dream scenario: you have approved a budget for a new, high profile campaign. Everyone is excited. You relish the opportunity to show how paid search is the perfect channel. It’s efficient and targeted. But wait a minute. There are a few questions you should ask yourself to make sure you’re positioned for success. Whether you are an in-house marketer or work agency-side, raise these six points with your planning teams. Unless you're prepared for each one, even campaigns with best bid strategies and creative execution can fail. READ MORE