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Google: App Interstitials Will Cause Issues With Mobile-First Indexing
Google’s John Mueller has stated that app interstitials will be problematic when it comes to mobile-first indexing. For example, if an app interstitial replaces a website’s homepage, then that’s what Google will index in search results. Clearly, that’s an issue as it’s the homepage that should be indexed. Users want to land on a web page when they click on a search result, especially when they’re on a desktop where an app interstitial would be irrelevant. Most importantly, from an SEO perspective, if Google recognizes an app interstitial as the homepage then it could significantly impact how it’s ranked in search results.
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