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3 Ways to Automate Google Ads Without Knowing How to Code
“The machines are coming, the machines are coming!” the tricorn-hat-clad PPC practitioner shouted as he sprinted up the ideological tower of his web browser to ring the great bell of Twitter to warn the ignorant of impending invasion. illy mental image? Yup, so is the concern that automation is always something to be feared when it comes to PPC management. As many have written off recently, there is a growing set of tools and actions that can be taken in our Google Ads to save us from the mind-numbing repeatable tasks of PPC-yesteryear so we can invest our time increasingly in reporting and strategy (the human connection parts of PPC that should remain safe for quite a while). That being said, there is another oft-repeated assumption that I’d like to address in this post. That is, the notion that the PPCer of the future needs to know how to code. I’ve even heard some hint at the fact that the coding PPCer is a better version of the “normal” PPCer.
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