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Three ways digital advertising must evolve as we adopt AI
It’s true that AI is proving itself to be a crucial tool, writes Sacha Berlik but some things need to change before advertisers set themselves up for success Despite constant media attention about the “rise of the robots” the advertising ecosystem has finally realized that AI is, in fact, a force for good. And rightly so. Let’s think about the programmatic world we live in: to buy the best possible ad out there, we need to evaluate nearly 9 million impressions per second. And analyzing each of these ads, deciding which is best, and then purchasing the top choice all in less than second is beyond human capability.
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