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. https://www.searchenginejournal.com/google-ads-metrics-to-monitor/272781/
blog article
5 USEFUL & EASY GOOGLE ADS METRICS YOU SHOULD MONITOR
This post is not meant to reveal “the ultimate PPC KPIs” or serve as “the definitive guide to PPC metrics once and for all”. Instead, see this as a useful starting point. Looking at any one of these metrics alone will not give you the needed answers for optimizing your campaign, but at a universal level, each one can point you in the proper direction towards understanding.  surveyed a few team members from my staff just to get their insights on “starting point metrics” and below are the most common ones. ADAM PROEHL READ MORE