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. http://www.adageindia.in/blogs-columnists/6-reasons-why-offline-marketing-is-still-necessary/articleshow/66152833.cms
blog article
6 REASONS WHY OFFLINE MARKETING IS STILL NECESSARY
“For the first time, online media will overtake television and all other mediums in terms of time spent on a single media format, globally, in 2018 ” Business Today “Over five years, P&G is aiming for $2 billion in marketing cuts, including media, with a heavy emphasis on cleaning up the digital supply chain” AdAge On one hand, consumers are moving towards online medium. On the other, marketers like P&G are turning away from it. What is going on? Should we, as marketers, move towards online marketing or offline marketing? READ MORE