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6 Reasons Why Offline Marketing is Still Necessary
“For the first time, online media will overtake television and all other mediums in terms of time spent on a single media format, globally, in 2018 ” Business Today “Over five years, P&G is aiming for $2 billion in marketing cuts, including media, with a heavy emphasis on cleaning up the digital supply chain” AdAge On one hand, consumers are moving towards online medium. On the other, marketers like P&G are turning away from it. What is going on? Should we, as marketers, move towards online marketing or offline marketing?
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