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8 Ways to Justify Your Social Media Marketing Program
Demonstrating value and ROI from social media marketing campaigns has been challenging since marketers first began using the platform to target prospects and customers. But should ROI even be a major social media justified? Some say social media marketing success means looking beyond ROI, while others adhere to the age-old advice that says your company’s business objectives prove social media worth. “Social media actually goes beyond ROI,” said Hariraj Rathod, the social media analyst at Numbertank. “It helps in achieving good branding effect on the audience and also helps to showcase products and services by segmenting and targeting the correct audience. Social media marketing also helps a brand understand how well their products are being consumed or liked by certain demographics.”
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