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18 Video Marketing Insights for Social Success
Lights, camera, video. If there is one thing all brands and marketers should be doing regardless of size, budget, audience, industry, country or social network – it’s video marketing. For one, Facebook’s Nicola Mendelsohn predicts that their content will “probably” be “all video” by 2021 and Cisco reports 82 percent of all consumer internet traffic will be videos. People are already watching more video on Facebook than YouTube, the world’s second largest search engine. Wait, there’s more. Let’s start with the social media opportunity of video and how it means more than just eyeballs. In a time when retention is hard to come by, the video is winning the retention war.
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