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https://www.myfrugalbusiness.com/2018/09/smart-modern-seo-tips-google-search-engine-optimization.html
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Seventeen Smart SEO Strategy Suggestions
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Search engine optimization (SEO) is always a top concern for digital marketers and business owners, as it should be. Your website's search engine optimization can be the difference between success and failure. SEO is constantly changing with ranking factors and website rankings always evolving. Your strategy needs to adapt as well. Here are seventeen smart search engine optimization tips for modern SEO specialists. There is an old proverb that says “A wise man will learn from his mistakes but an even wiser man will learn from someone else’s”. Back in 2011 & 2012 hundreds of websites dramatically lost their rankings after Google started rolling out their anti-SEO black hat updates. Anyone who dabbled in link exchanges, comment linking, content spinning, and many another grey / black hat tactics were either penalized or suddenly lost their rankings. What did we learn from this? Google doesn’t like fast, cheap, spammy SEO, and PBN’s reek of these qualities.
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