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Do you still need a PPC tool with the new Google Ads?
On the surface, it’s easy to wrongly conclude that Google and Bing are automating PPC pros right out of relevance. Basic PPC tasks can now happen with very little human intervention through the Google and Bing interfaces easy enough for a novice PPC manager to create and launch pretty good campaigns.
That’s terrific. The big engines have made viable PPC accessible to the masses. Today, even a basic mom and pop shop can drive business effectively and inexpensively by tapping into the billions of searches happening daily. The challenge, though, is that great PPC is actually becoming more challenging than ever, in part because of automation. Ironic? Yes. And while it may seem that Google and Bing have made it really easy to operate solely within their platforms, there is actually greater need for powerful third-party tools a trend we expect to see continue.
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