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Best Times to Post on Social: What to Consider
We all want to know what the best time to post a social media update is, but the answer isn’t always straightforward. With differing algorithms for different social media sites, various time zones to contend with, and different audiences, is there really a universal “best time” to post? I’ll dig into data that helps demystify this issue, so you can figure out how to approach posting social media updates. Most but not all social media platforms have evolved from being chronological timelines to using algorithms to predict relevancy to the user. That means that the social platforms try to surface the updates they believe is the most relevant based on different signals, whether it’s engagement, timeliness, and other factors. While posting at a specific time might be relevant to the people who are logged in at that moment, it doesn’t necessarily mean that your users won’t see your content at some point when they log in, even if you posted earlier in the day.
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