Data-Driven Marketing

whitePaper | December 9, 2022

In 2022, as marketers meet audiences where they are, they are increasingly on the pages of individual creators. TikTok influencers, Reels creators, and YouTube personalities are dominating digital engagement, creating and producing consistent, high-quality content that rivals major brands.

whitePaper | March 6, 2022

Influencer marketing as part of the advertising industry has grown significantly in recent years, becoming one of the most popular and effective forms of online advertising. The fastgrowing market of influencers comes with potential risks for consumers and creates several challenges for regulators. T

whitePaper | March 24, 2023

With over 215 million gamers in the U.S. and with the average gamer being in their early 30s, the term “gamer” now encompasses a broad and diverse demographic spectrum. Two out of every three Americans play video games through various platforms, and gaming is third only to TV and social media in terms of how audiences spend their time—yet gaming captures less than 5% of advertiser budgets.

whitePaper | November 15, 2022

Brands in the financial sector, in particular, have frequently found it difficult to remain relevant and keep up with the rate of advertising and marketing evolution. This is because of the industry’s strict regulatory requirements in advertising. Now with the coming recession, the means to reach the customers is going to cause more bottlenecks. Both financial services and ad and marketing ecosystems are at risk from a severe recession in the world’s top economies, rising inflation rates, and supply chain disruptions. This can be a problem as financial brands need to constantly engage with their customer across all ad channels to stay in their minds.

whitePaper | October 10, 2022

Retail media networks (RMNs) are at a pivotal moment in their growth. In the last two years, advertiser investment in these platforms has surged, and marketing industry analysts predict growth to continue in the near term. While RMNs offer multiple benefits—including the ability to deliver highly targeted messages that connect with consumers at the point of purchase—they also have significant challenges. Among the largest: no industry-wide standardization.

whitePaper | December 8, 2021

Today, enterprises are undergoing a rapid digital transformation. As the world embraces a post COVID-19 work scenario, companies are innovating their marketing and sales strategy to fit the scene. For any business to jump off the books, adoption of new technologies is imperative. Now more than ever, imagination is important for devising and executing novel ways to bridge the gap of demand and supply. Innovative strategies that are effective are always catalysed by technology - specifically automation. The power of AI enables organizations to scale and accelerate business functions. This results in efficiency and efficacy. The applications of artificial intelligence are endless. It is on thought leaders and decision-makers to understand and internalise the concept to think of new, innovative ways of decimating business issues, generating additional streams of revenue and gaining a competitive edge. Enterprises which adapt and adjust their business models to incorporate digital technologies, re-imagine their customer journeys for the current and future needs, and implement AI solutions are the economic Moghuls of tomorrow.