. Resources/Whitepapers/bb349741-7f18-4916-8af0-f92e4f4fb81e_NH_POV_2018-Digital-Marketing-Trends.pdf
Live video streaming and influencer marketing also came to life in 2017. New consumer technologies, like live video, enabled users to capture the attention of their peers and build more than-humble followings. These pseudo-celebrity personalities are now being categorized as micro-influencers and are helping both large and small brands reach highly engaged audiences. It was also a big year for search marketers. New result types showed that search engines were homing in on searcher intent and attempting to align results that best matched that intent. Websites other than Google and Bing also looked to incorporate search into their core strategies. Pinterest’s foray into visual search and Amazon’s investment in audio assistants are proof of search expanding beyond traditional search engines. DOWNLOAD