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Best Practices to Boost Your PPC Quality Score
If you use PPC as part of your digital marketing efforts, you’re probably familiar with the term Quality Score. It’s an indication of the quality of your keywords, ads, and landing pages, helping you understand how competitive your ads are in the marketplace. Based on a score of 1-10, with 10 being the very best, the score is available as a column in either your Bing Ads (the company I work for) or Google Ads UIs. It’s intended to inform your advertising strategy, helping your ads become more searchable and dollars go farther. It’s pretty easy to ignore, especially if you believe there’s nothing you can do to improve your ranking. But I’m here to tell you, the numbers matter, and your quality score is still a very important diagnostic tool in your search toolkit. OK, it isn’t the “end-all” that tells you if you should or should not be advertising on a keyword. However, it lets you know if something isn’t working the way you expected it to and how to fix it.
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