A Data Breach Just Killed Off Google+ - Here’s What You Need To Know

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A Data Breach Just Killed Off Google+ - Here’s What You Need To Know

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It was going to be the next big social media network. It was going to challenge Facebook and Twitter. It was going to make terms like “Circles” and “+1” just as common as hashtags and likes. Except none of that happened, and now Google+ is no more. This week, Google announced that it was shutting down the social network after the company discovered a security vulnerability that exposed private data. This announcement marks the official end of Google+, but in reality, the network had been dormant for a long time it had just a handful of loyal users, and most user sessions lasted less than five seconds. Still, the data breach and the network’s abrupt end does have some implications for industrial marketers. Let’s delve into those. JAY SCHEER READ MORE