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. https://www.searchenginejournal.com/brands-using-twitter-examples/271335/?ver=271335X2
blog article
6 BRANDS NAILING TWITTER MARKETING TODAY
Twitter may not be the flashiest or trendiest social network the past few years. It’s not as sexy as Snapchat doesn’t change as quickly as Instagram, and isn’t in the news as often as Facebook. There’s significantly less “keeping up” to do with Twitter than with its alternatives. While that should be a good thing, it also means we don’t need to talk about it as much. Because of that, it can easily be overlooked or forgotten about as the powerful marketing tool that it is. And yes, Twitter is still powerful for brands. With 46 percent of its American users accessing the app daily and 74 percent of them using the app to get news and information, it remains one of the quickest ways to reach and engage your target audience in real time. BEN JACOBSON READ MORE