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. https://www.business2community.com/content-marketing/3-tips-to-improve-your-content-marketing-for-three-main-stages-of-the-buyers-journey-02132957
blog article
3 TIPS TO IMPROVE YOUR CONTENT MARKETING FOR THREE MAIN STAGES OF THE BUYER’S JOURNEY
The modern customers no longer wait to be served with the best solution to their problem. They proactively look for the information they need to make a purchase decision. Your job, as a brand, is to meet them halfway and provide them with all the tidbits they need to make that final call. Different groups of customers require different nurturing strategies. Some buyers may need just a gentle nudge towards the final step. Others will require some heavy persuasion before they finally trust you with their money. That’s why nurturing a prospect according to their position on the buyer’s journey increases your chances to convert them. To recap, a buyer’s journey indicates a set of stages each lead passes through before converting to a paying customer. READ MORE