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. https://www.searchenginejournal.com/ecommerce-websites-expertise-authority-trust/273111/
blog article
HOW E-COMMERCE WEBSITES CAN ACHIEVE E-A-T QUALITY
When Google updated their Search Quality Rater Guidelines in July this year, the concept of E-A-T (Expertise, Authority, Trust) gained spotlight once again. The updated guidelines increased the focus on E-A-T, as well as the author of the content as an individual not just the authority of the website/brand as an entity. For e-commerce websites, achieving E-A-T is a balance of optimizing page formats and content design for conversion and achieving the necessary on-page signals that Google is looking for. This is especially important seeing as e-commerce pages will likely fall under the category of YMYL (Your Money or Your Life) pages, meaning the information displayed on those pages will be expected to be of the highest accuracy, and trustworthiness. DAN TAYLOR READ MORE